It's not easy to make people pay attention to something they've trained themselves to be deaf to as a means of self-preservation. But aside from killing Flo (which would be too easy), we tried to do next best thing, which was evolve her from a walking logo to a more developed and relatable character.

As a result, we were able to push the brand into new territory, raise the bar for creativity and positively impact Progressive's business growth.

Flo's Family

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